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Marketing Concept

Warranties and Guarantees in Marketing Management: What They Are and How to Use Them

eva leung -
Part 1: What is a Warranty? A warranty is a type of guarantee that the manufacturer or seller gives to the purchaser or consumer. A warranty...
Marketing Concept

What is Vertical Marketing? A Guide to the Concept in Today’s Marketing World

eva leung -
A vertical marketing system is where everyone in the distribution chain - from producer, wholeseller to retailer - work together to provide customers with...
Marketing Concept

Marketing Management Concept: Specialty Advertising

Adam Smith -
Introduction to Specialty Advertising Specialty advertising is advertising that is tailored to a specific group of people or event. It can be used to promote...
Marketing Concept

What is Bundle Pricing and How to Use it for Marketing Management?

eva leung -
Introduction: What is Bundle Pricing? Bundle pricing is a marketing strategy in which the price of one product is tied to the price of another,...
Managerial Economics

The Complete Guide to Services Marketing and How It Works

Adam Smith -
Introduction: What is Service Marketing? Service marketing is the process of creating and delivering value to customers through service-related interactions. These interactions are often delivered...

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Social Exchange Theory: Building Connections Through Reciprocity

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In an increasingly globalized economy, organizations face a myriad of challenges in order to maintain their growth, sustainability, and profitability.
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Vision, mission, and strategy are three key elements of strategic management, but they have different meanings and functions
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What is VRIO Analysis? Key tool for Competitive Advantage

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VRIO analysis is a framework used in strategic management to assess the resources and capabilities of a company and evaluate their potential for competitive advantage
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