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Marketing Concept

What Disposable Income Really Means

Adam Smith -
5 Strategies to Cultivate Disposable Income Introduction - What is Disposable Income? Disposable income is the money that you have left over after paying for necessities...
Managerial Economics

What is Market Segmentation and Why Do Brands Have to Use it?

Adam Smith -
Market segmentation is a marketing technique that helps brands to better understand their customers and make decisions accordingly. Market segmentation is a process in...
Marketing Concept

What is De-marketing and Why Should You Care?

eva leung -
De-marketing is the process of getting rid of marketing materials that are no longer relevant to the consumer. This includes any marketing collateral, advertisements,...
Managerial Economics

An Introduction to Supply and Demand Curve with Examples

Adam Smith -
Useful Marketing Concept Explained with Examples Introduction: What is Supply, Demand, and the Supply-Demand Curve? Supply and demand is a concept in economics that explains the...

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Operation Management

Mastering Operation Management Concepts: A Guide for MBA Students

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Operation management is like a magical factory that takes raw materials (in this case, ideas) and turns them into fantastic products and services.
Human Resource Management

Social Exchange Theory: Building Connections Through Reciprocity

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The Social Exchange Theory, which lies at the heart of our social interactions, is a beautiful reminder of the power of reciprocity and collaboration in our everyday lives.
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Embracing Competitive Advantages in a Globalized Economy

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In an increasingly globalized economy, organizations face a myriad of challenges in order to maintain their growth, sustainability, and profitability.
Human Resource Management

What are the differences between vision, mission and strategy?

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Vision, mission, and strategy are three key elements of strategic management, but they have different meanings and functions
Human Resource Management

What is VRIO Analysis? Key tool for Competitive Advantage

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VRIO analysis is a framework used in strategic management to assess the resources and capabilities of a company and evaluate their potential for competitive advantage
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