Value chain analysis is a technique that can be used to analyze the marketing strategy of a company. It helps marketers understand how their company is related to other companies in the industry
GAAP is an acronym for Generally Accepted Accounting Principles, which are a set of guidelines that public accounting firms use to maintain the integrity of financial statements
An income statement is a financial document that summarises the company’s revenues, expenses, and net income for a given period of time while the cash flow statement is a financial document that provides information on how cash flows through an organisation over a period of time.Â
The Social Exchange Theory, which lies at the heart of our social interactions, is a beautiful reminder of the power of reciprocity and collaboration in our everyday lives.
VRIO analysis is a framework used in strategic management to assess the resources and capabilities of a company and evaluate their potential for competitive advantage