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Mastering Operation Management Concepts: A Guide for MBA Students

Adam Smith -
Operation management is like a magical factory that takes raw materials (in this case, ideas) and turns them into fantastic products and services.
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Social Exchange Theory: Building Connections Through Reciprocity

Adam Smith -
The Social Exchange Theory, which lies at the heart of our social interactions, is a beautiful reminder of the power of reciprocity and collaboration in our everyday lives.
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Embracing Competitive Advantages in a Globalized Economy

Adam Smith -
In an increasingly globalized economy, organizations face a myriad of challenges in order to maintain their growth, sustainability, and profitability.
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Managerial Economics

An Introduction to Supply and Demand Curve with Examples

Adam Smith -
Useful Marketing Concept Explained with Examples Introduction: What is Supply, Demand, and the Supply-Demand Curve? Supply and demand is a concept in economics that explains the...
Marketing Concept

Auction-Type Pricing Strategy: The Ultimate Guide to Unlocking New Customers and Higher Sales

Adam Smith -
Introduction An auction-type pricing strategy is a pricing strategy that involves setting the price of a product or service through an auction process. In an...
Marketing Concept

What is De-marketing and Why Should You Care?

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De-marketing is the process of getting rid of marketing materials that are no longer relevant to the consumer. This includes any marketing collateral, advertisements,...
Managerial Economics

Mobile Marketing: The Future of Marketing Trends

Adam Smith -
Introduction- What is Mobile Marketing? Mobile marketing is the process of promoting a product or service on mobile devices. It is a type of marketing...
Managerial Economics

Cognitive Dissonance: A Marketing Management Concept You Need to Know

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What is Cognitive Dissonance? Cognitive Dissonance is the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or...
Managerial Economics

The Ultimate Guide to Understanding and Using EEG Marketing Research

eva leung -
Introduction to EEG and how it works During sleep, your brainwaves are at their lowest, but they can also be measured during waking hours. EEGs...
Marketing Concept

The Complete Guide to Marketing Information Systems and How They are Transforming the Way Marketing is Done

Adam Smith -
How they are Disrupting Marketing Strategies? Introduction: What is a Marketing Information System? Marketing Information Systems are a key component of marketing management. They provide the...

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Operation Management

Mastering Operation Management Concepts: A Guide for MBA Students

0
Operation management is like a magical factory that takes raw materials (in this case, ideas) and turns them into fantastic products and services.
Human Resource Management

Social Exchange Theory: Building Connections Through Reciprocity

0
The Social Exchange Theory, which lies at the heart of our social interactions, is a beautiful reminder of the power of reciprocity and collaboration in our everyday lives.
Human Resource Management

Embracing Competitive Advantages in a Globalized Economy

0
In an increasingly globalized economy, organizations face a myriad of challenges in order to maintain their growth, sustainability, and profitability.
Human Resource Management

What are the differences between vision, mission and strategy?

0
Vision, mission, and strategy are three key elements of strategic management, but they have different meanings and functions
Human Resource Management

What is VRIO Analysis? Key tool for Competitive Advantage

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VRIO analysis is a framework used in strategic management to assess the resources and capabilities of a company and evaluate their potential for competitive advantage
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