The Social Exchange Theory, which lies at the heart of our social interactions, is a beautiful reminder of the power of reciprocity and collaboration in our everyday lives.
Introduction: What is HMS and Why is it Different from Vertical Marketing Management?
Horizontal marketing is a different approach to marketing that is not limited...
Introduction: How Does a Marketer's Distribution Strategy Help Them Reach Their Target Audience?
Marketing distribution strategy is a marketing plan’s distribution channel. It is necessary...
Introduction: What is Market Positioning?
Market positioning is the process of determining how your product or service will be positioned in the marketplace.
Market positioning is...
Basically, the formulae is as simple as below:
Target Return = P*Q-(Fixed cost + Variable Cost* Quantity)
Target-Return Pricing: What is it and How Does it...
What is MLMS and What are the Benefits of a Multi-Level Marketing Business?
Multi-level marketing is a business model that is based on selling products...
Introduction: The Role of Consumer Products in the Marketing Mix
Consumer products are any goods or services that are sold to consumers.
Consumer products are the...
Introduction: What is a Value Proposition?
Value propositions are one of the most important aspects of marketing. They are what sets you apart from the...
What is Elasticity and inelasticity of demand? Examples of marketing management
Elasticity is the quality of being able to be stretched and return to its...
The Social Exchange Theory, which lies at the heart of our social interactions, is a beautiful reminder of the power of reciprocity and collaboration in our everyday lives.
VRIO analysis is a framework used in strategic management to assess the resources and capabilities of a company and evaluate their potential for competitive advantage