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Mastering Operation Management Concepts: A Guide for MBA Students

Operation management is like a magical factory that takes raw materials (in this case, ideas) and turns them into fantastic products and services.

Social Exchange Theory: Building Connections Through Reciprocity

The Social Exchange Theory, which lies at the heart of our social interactions, is a beautiful reminder of the power of reciprocity and collaboration in our everyday lives.

Embracing Competitive Advantages in a Globalized Economy

In an increasingly globalized economy, organizations face a myriad of challenges in order to maintain their growth, sustainability, and profitability.

Horizontal Marketing Systems – The In-depth Guide to Understanding the System

Introduction: What is HMS and Why is it Different from Vertical Marketing Management? Horizontal marketing is a different approach to marketing that is not limited...

Introducing The Distribution Strategy: A Marketing Concept Explained

Introduction: How Does a Marketer's Distribution Strategy Help Them Reach Their Target Audience? Marketing distribution strategy is a marketing plan’s distribution channel. It is necessary...

What is Market Positioning? Key Steps to Perfecting Your Message

Introduction: What is Market Positioning? Market positioning is the process of determining how your product or service will be positioned in the marketplace. Market positioning is...

A Comprehensive Guide to Target-Return Pricing Explained

Basically, the formulae is as simple as below: Target Return = P*Q-(Fixed cost + Variable Cost* Quantity) Target-Return Pricing: What is it and How Does it...

An Introduction to MLMS (MLM), and Why it’s Changing the Face of the Marketing World

What is MLMS and What are the Benefits of a Multi-Level Marketing Business? Multi-level marketing is a business model that is based on selling products...

An Explainer on the Marketing Concept of Consumer Products

Introduction: The Role of Consumer Products in the Marketing Mix Consumer products are any goods or services that are sold to consumers. Consumer products are the...

How Value Propositions Define a Brand and Drive Customer Acquisition?

Introduction: What is a Value Proposition? Value propositions are one of the most important aspects of marketing. They are what sets you apart from the...

What is Elasticity and inelasticity of demand in marketing management?

What is Elasticity and inelasticity of demand? Examples of marketing management Elasticity is the quality of being able to be stretched and return to its...

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Mastering Operation Management Concepts: A Guide for MBA Students

Operation management is like a magical factory that takes raw materials (in this case, ideas) and turns them into fantastic products and services.

Social Exchange Theory: Building Connections Through Reciprocity

The Social Exchange Theory, which lies at the heart of our social interactions, is a beautiful reminder of the power of reciprocity and collaboration in our everyday lives.

Embracing Competitive Advantages in a Globalized Economy

In an increasingly globalized economy, organizations face a myriad of challenges in order to maintain their growth, sustainability, and profitability.

What are the differences between vision, mission and strategy?

Vision, mission, and strategy are three key elements of strategic management, but they have different meanings and functions

What is VRIO Analysis? Key tool for Competitive Advantage

VRIO analysis is a framework used in strategic management to assess the resources and capabilities of a company and evaluate their potential for competitive advantage
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